Have you ever thought about the minds behind the advertisements you see every day? Advertisements are meant to reach out to the customers, inform them about the products and services you offer and it is a medium for brand recognition and recall.
There are various mediums out there today through which you can advertise and create a connection with your customers, mediums such as television advertisement, digital media which include online ads, google ads, social media advertisements, then we have the print media where you can advertise in national dailies and magazines. It is one of the oldest and most effective ways to reach the masses and finally we have radios where the advertising is in spoken words, the jingles you hear.
A lot of people are involved in putting forward a great and impactful advertisement. Taking up a career in the advertisement world can now be counted as a widespread and emerging profession in India. The courses teaching and equipping individuals with the advertisement designing and executing skills are on a surge. With the digital and electronic media at a boom, the demand for advertising professionals is also on a rise. Careers in the field are very interesting and creative but at the same time require a lot of time and effort by the team working on the advertisement.
In our country usually, candidates consider going for advertising and marketing specializations in their post-graduation program but there are both undergraduate and postgraduate programs available in the field for candidates to choose for themselves.
SOME OF THE POPULAR COURSES A CANDIDATE CAN CONSIDER DOING ARE:
BA Advertising and PR
Bachelors in Media Management
B.Com in Advertising and Brand Management
BA Advertising and Brand Management
Bachelor of Journalism and Mass Communication
Diploma in Public Relations and Advertising
Diploma in Advertising and Marketing Communication
Diploma in Advertising (Public Relations and Business Studies)
Post Graduate Diploma in Advertising
BA Advertising, Sales Promotion, and Sales Management
MBA with specialization in Advertising and Marketing
SOME REPUTED COLLEGES AND SPECIALIZATIONS OFFERED BY THEM
JESUS AND MARY COLLEGE, UNIVERSITY OF DELHI
The college offers 3 different courses related to advertisement at the undergraduate level. These are namely
B.A. in Computer Application, Advertising, sales promotion, and Sales Management
B.A. in Entrepreneurship, Advertising, sales promotion, and Sales Management
B.A. in Spanish, Advertising, Sales Promotion, and Sales Management
All these courses are 3-year programs and are merit-based on the basis of marks scored in class 12th.
National Institute of Mass Communication and Journalism, Ahmedabad
The institute was established in 2007 and is the first to offer Digital Media studies in Gujarat. The Institute has tie-ups with various local Media houses. It is affiliated with Gujarat University.
It offers both UG and PG courses and one certificate course, Following our the details
Bachelors in Journalism & Mass Communication - 3 Year program
Online Certificate Course in Radio Production & Podcasting - 4 Months
For both the courses admission is merit-based candidate must be 12th passed.
Post Graduate Diploma in Mass Communication & Journalism (PGDMCJ) in
Print Journalism
Advertising
Electronic Media
Radio
Public Relations
Corporate Communication
Digital Media
For these courses, candidates must be an undergraduate of BMCJ and have to take the university entrance test.
IIMC - Indian Institute of Mass Communication, Delhi
The institute offers post-graduation courses in
Post-graduate Diploma Course in Radio & TV Journalism
Post-graduate Diploma Course in Advertising and Public Relations
For these programs, the candidates should have completed their bachelor’s in any discipline from a recognized University.
Center For Management Studies (Jain Deemed to be University)
Offers Bachelors in Journalism and Mass Communication, M.A in advertising and MBA with specialization in Marketing. The University is NAAC accredited and situated in Bangalore. Admissions into the bachelor’s program are merit-based on the basis of marks scored in class 12th. For their MBA program candidate has to sit for nationwide entrance tests like CAT, XAT, MAT, CMAT.
JOB PROSPECTS
The demand for media graduates is increasing with every passing day. With the growing media industry and expansion into social media, the demand for professionals is at a surge.
Some of the top recruiters in this space are:
Hindustan Thompson Associates (HTA)
McCann Erickson India Ltd
TLG India Pvt Ltd (Leo Burnett)
Grey India
R K Swamy/ BBDO Advertising Ltd
Contract Advertising India Ltd
Rediffusion Dy & R Pvt Ltd
Mullen Lowe Lintas Group
Ogilvy & Mather Ltd
Mudra Communications Pvt Ltd
JWT-India
Traverse Advertising
FCB-Ulka Advertising Ltd
Chaitra Leo Burnett Pvt Ltd
Dentsu Aegis
GroupM
Job roles for which these companies generally hire people are:
Client Services Manager/ Account Manager
Account Planner
Account Executive
Account Director
Copywriter
Creative Director
Art Director
Illustrator
Market Research Executive
Media Director
Media Planner
Media Buying Director
By Shirin Tarachandani
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